Tuesday, August 01, 2006

Opera Mini + Mobileplay=?

Filed from my desk...

When we first started playing around with Opera's new Mini 2.0 browser we couldn't believe what a huge improvement it was over other mobile browsers. And we're not just talking about WAP. That included browsers like Pocket IE and Blazer designed for powerful smartphones. The secret is that Opera does a lot of the formatting, compression and compiling on their servers so the download and display speeds on device are incredible, even via slower data networks. This makes a lot of sense for phones, particularly lower end models.

So that is why we decided to partner with them to deliver a browser-based version of our content on Java-enabled phones. That's not to say we aren't stilll big believers in applications-based content delivery. There are huge advantages for many forms of content when they are delivered via sync, and can be cached on device for offline viewing when you don't have a data connection. This is particularly true for mobile games and some of our more database-driven and location-based applications for smartphones.

The world of mobile content delivery is still in its early stages and involves a lot of experimenting, especially when you want to be out on the pioneering fringes. We look forward to your feedback as we provide new and different options for viewing content and services for your mobile device. Browser vs. Application? You decide.

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